You may think your app is extremely innovative and unique. In some ways, it may well be. However, the truth is that many apps face stiff competition and struggle to be truly unique. With app stores looking very utilitarian, it can be hard to stand out and get customers. This is even harder when your app is fresh to the market. Below, we dive into ways you can attract users to your application.
Utilize Existing Digital Channels
The first place to start is with your existing digital channels. They will have regular visitors and followers. Thus, it makes them a perfect fit for springboarding your app up the store rankings.
Start by adding a dedicated landing page to your website. This is a place where people can find out about the app and download it directly. All of this is a reflection of its quality, so use testimonials, reviews, and great screenshots. 
Secondly, leverage your social platforms. Let people on all your channels know about the app. Start campaigns that target different demographics in various ways. If you have paid ad campaigns, then try to do A/B testing before spending all your budget on one ad.
Finally, don’t forget to engage with followers. Talk to them, answer queries, and keep them in the loop. All of this will not only promote your app but also build your wider brand.
Offer Incentives and Exclusive Content
Everyone loves a freebie, just as everyone loves to have something that others do not. You can utilize these two desires to entice people into downloading your app.
Incentives are a great way to get customers to perform tasks. This can be signing up for a service, buying a product, or, in your case, downloading an app. The iGaming industry has used this for some time. Poker sites in particular have managed to grow their market by offering incentives for signing up, such as welcome bonuses. Combined with exceptional usability both on apps and browsers, this has created an extremely competitive market.
You can do the same for your potential users, providing them with discounts and freebies available only on the app. If you have an inventory, you may have exclusive app-only sales or products that can be bought there alone.
Optimize for the App Store
Like optimizing a webpage for search engines, you can fine-tune an app. This means it is more likely to be suggested and pushed to more people. Much of this will be done in the development stage. For example, the name of the app and description should include keywords that are being searched for on the store.
Make sure that any visuals shown to searchers will really grab their eye. Once more, this goes back to the design of the app. Videos and screenshots should all look fantastic. If you are already a well-known company, ensure this is visible to piggyback your existing brand loyalty. All of this needs to be monitored. Updating the app will flag it with the store as regularly maintained, and by adjusting to changing keywords, it will stay consistently relevant. 
Lastly, all overviews and ratings will impact your standing along with total downloads. Ask your existing customers to leave positive praise and reviews about the app. You can even build subtle reminders into the app itself.
Very few apps go to the top of the rankings straight away. You will need a good pre-release campaign with sustained marketing efforts after this. However, an app can be a great way to foster brand loyalty and, done correctly, can result in increased conversions.